How Mweb Made $5871 Extra In Revenue In 30 days Using Social Proof
Imagine being a growth manager at a company generating 3MN traffic with a goal from the management to grow your sales and get more conversions for your products and services.
What would you do?
I’m not sure about you, but if you asked a younger version of me, I would have probably said spend MORE on ads & test more channels.
MORE Facebook ads!
MORE google ads.
Although, after working in the growth space for quite some time I have learnt my lesson. You can’t make more money or sales for your business simply by spending more on ads.
So if you’re spending 10,000 in Google ads, you won’t necessarily improve your results by choosing to spend twice or even five times the usual amount spent on an ad.
So what do you do? How do you trigger the next level of growth for your business?
Here’s what you need to know…
Over the course of building Influence, I have had the privilege of working with a lot of brands. When I say a lot of brands, I mean a lot of brands.
At this point, we’ve worked with around 6000 brands across different geographical locations, channels and segments. We know how the customers behave and what they convert well with.
By this point, we have collaborated with websites of various traffic ranges. From a 1000 unique visitors per month to 10-20 million unique visitors per month.
After observing the growth journey with a lot of brands I have learnt about a hidden lever of growth.
Well, it’s not technically hidden, but most people that are aware of it don’t even exercise it.
It’s called CRO.
CRO is short for Conversion rate optimization.
It is a fancy term for running a series of tests & experiments to get more conversions at each step and stage of the funnel of your product.
But let’s get back to the growth manager part of a 3MN unique visitor-brand.
So, we had one of South Africa’s top internet service providers who came to our platform and wanted to try our product to see if they can have more sales and conversions for their brand using social proof.
When we started working with MWEB internet, we realised that as a large business their needs and requirements were very very different from SMBs and other mid-tier markets.
Accordingly, we had to implement a lot of changes in the analytics section and the goals to have a precise measurement.
That is because if we as a brand charge 100-200 dollars per month, we do know that in return we have given them a value that ensures they make more money back.
That’s how CRO products work. They help you achieve a LIFT in conversions.
Te Return on investment
The team at MWEB started with our product and we began deploying notifications and goals to measure the dollar value benefit and the conversion percentage boost.
The goal was simple.
To measure the extra increase in conversions because of Influence notifications, and measuring the exact dollar value out of it.
Here’s the screenshot of the conversion percentage boost that the team noticed after using our product.
At this point, we were only measuring the degree of conversions in terms of percentages.
The next time we implemented a goal of measuring the dollar value of their products along with the conversions percentage boost as well.
The exact revenue lift that came out of them using our product is in the following screenshot…
This new Monthly recurring revenue is added every month.
Imagine spending $200+ every month and getting back $5871 in return.
This is the result that we got after we pulled the levers.
But let me ask you this question.
With what you now know (and I will keep sharing more case studies with you), what’s stopping you from making more money every month?
If you have any doubts or confusions, click here to sign up with us and hop on a call with one of our conversion experts to see how we can help you.
For bigger businesses, the degree of change looks small but the revenue changes are HUGE!
For smaller businesses, the changes easily reach 10-30%.
So if you have any doubts, I’d love for you to give us a chance and allow us to help you get more conversions and boost in terms of revenue.
See you on the other side.