How 4sales.bg made $18,800 dollars in 30 days using Social proof
About The Brand: is a Bulgarian – Chinese company with main activity import of electronics and components for the Bulgarian market.Their aim is to offer the lowest possible price on the market, while maintaining it at levels unrealistically close to those supplied for the product.
Employee Size: 50-200
4sales.bg is a brand that’s been on the internet for close to 12 years.
I mean 12 years is a big number for any brand to survive in the E-Commerce space.
As you grow older in your organisation lifecycle, you notice that for a lot of things, be it advertising, sales and other growth hacks you start noticing diminishing returns.
So the question is how do you keep growing your business while being at scale.
Because imagine if you’re investing $5000 per month in advertising.
Just by doubling the advertising money will simply not result in double the sales.
But before that let me give you some details about 4sales.
Is an E-commerce company based out of Bulgaria which gets Chinese electronics and goods to the Bulgarian market. They have been one of the top leaders of their niche, and have been scaling their traffic pretty well.
Their main expertise is in providing products and related services.
Hristo Hristov is one of the main marketing guys and creator of 4sales and he has been scaling the product with his team and has been leading all the marketing efforts for his team.
We got speaking during his trial phase with the product.
His everyday roles involve from strategising and running the product to developing and overseeing the marketing operations in the team.
They have been currently driving 200,000 unique visitors on their platform.
Increasing conversion rate and converting more traffic into customers is something that every E-commerce owner thinks about.
So he has been wondering about social proof and has been thinking about whether it works or not, and wanted to test out the strategy for his own business.
“ As a E-commerce business we have always sought out newer ways to grow our business. Increasing conversions by even .50% extra could give us different revenue numbers at the end of the month. So we always look for small and micro improvements that can help us in growing “ ~ Hristo Hristov
Building social proof:
When we started the setup of these social proof notifications we could immediately see that this would increase in great result.
Because the users can literally see more engagement on the website and seeing more people buying consistently from your website generates more trust amongst website users.
Not only that but people could easily see some products being sold more than others, and hence when customers click on it, that increases their desire to buy that particular product even more.
But that’s just on a very small level there is a lot more that was happening for us.
Like it increased the trust factor, conversions and visitors desire to buy more from us.
Hristo’s ultimate decision making for working with Influence was the incredible installation, support and the customisation that he got from the influence team in setting up the entire solution on the website.
Plus the best part was it wasn’t expensive to run this test.
So if there is a small business that’s looking to improve conversions and get more sales, Getting started is easy with Influence, and you’ll be up and running in no time.
One of the things was they tried the competition and couldn’t get the setup working.
We at Influence got the setup working with them for their PrestaShop store and configured data using WebHooks so that they could show notifications and the data coming from their backend.
By using WebHooks they were not only able to show data of their purchases but also show other reviews on google and other platforms.
The SalesBG team had an idea of customisation and were looking for a deep rich merging with their website.
So they matched & customised the following options:
a) Colour customisation
b) Shape of notifications
c) Product Photos
d) Language Customisation to Bulgarian
We saw the results of notifications very early on within 1 week of deploying the notifications on their platform.
The notifications were super customised and were working well according to the design scheme of the website.
We noticed that on a span of 4 weeks we achieved the following results:
– 3% extra increase in conversions.
– $18,000 extra in sales (as a direct impact of Influence notifications)
Paying a couple of hundred dollars and getting this return is so much better for any business.
“ Overall we’ve been very happy with the tool. The money that we pay for the tool got paid for itself the day we got extra sales as a direct result of the tool. So right now the tool is paying for itself, In fact I’d say we are getting more value than the subscription that we are paying for “ ~ Hristo Hristov
So if 4sales have been getting extra sales for their business, you can get it too.
There is no reason why you shouldn’t.
All I request you is to take a 14 day free trial, and measure the instant uplift in your conversions.
If you don’t see any increase don’t pay us any money, and it’s completely risk free and free to use.
Go click here and get started on having more conversions for your business.
Imagine if you get 1-2 extra sales, that itself will pay for the value of the product.
And here we are talking much more than 1-2 sales.
So go get started and I will see you on the other side.